Mozilla Partners With Meta To Work On Ad Interaction Tracking
At first, it may be surprising to see Mozilla and Meta working together to track ads. Mozilla has always been a serious critic of Meta (formerly Facebook) regarding privacy and security. This collaboration will definitely not make Mozilla users and fans happy. As the company reports in its blog, they want to collaborate with Meta over developing “a new proposal that aims to enable conversion measurement – or attribution – for advertising called Interoperable Private Attribution, or IPA....