Twitter Overcounted Daily Users By Almost 2 Million For Three Years
According to the official report (via), this miscalculation happened due to a technical error related to linked accounts. In March 2019, Twitter rolled out a feature that allowed users to link multiple separate accounts together so they can quickly switch between them. But the company then started counting all linked accounts as mDAUs if the primary account was active. That’s regardless of whether other accounts were in use. From Q1 2019 through Q4 2021, Twitter overstated the mDAUs in its quarterly earnings report....