Xiaomi Wants To Rule The Flagship Smartphone Market
Xiaomi wants to rule the flagship smartphone market, and it sees Apple as the main competitor Xiaomi wants to rule the flagship smartphone market, and it sees Apple as the main competitor He actually referred to it as “a war of life and death”, hinting at competing with Samsung and Apple in that space. Lei Jun emphasized Apple’s competition in that regard. He said “[We aim to] fully benchmark against Apple in [terms of] product and experience, and become China’s biggest high-end brand in the next three years”....