How Your Attention Has Become The Biggest Commodity
But it’s not just a matter of each media outlet hoping we’ll absorb the latest information, says scholar and author Tim Wu. It’s about getting your eyeballs on the screen in order to sell your attention to advertisers—that’s been the business model for newspapers since the 1830s. You sell the minds of the audience to advertisers—that’s your product. In his new book The Attention Merchants: The Epic Scramble to Get Inside Our Heads, Wu highlights how this business model has permeated into so many areas of our life....